IBM has expanded its collaboration with Parle Products, India’s largest biscuit brand, to accelerate its digital transformation. By utilizing cloud and AI for business solutions, Parle has reduced sourcing costs, improved sales forecast accuracy, and optimized IT infrastructure, thereby enhancing its digital transformation journey.
Parle faced complexities in their supply and distribution network due to non-differentiated strategies, leading to service level constraints and higher costs. Since partnering with IBM in 2014, Parle has improved operational efficiencies by leveraging IBM Consulting’s cloud and AI capabilities. Sanjay Joshi, CIO, Parle Products said, “With IBM Consulting, we are poised to unlock newer avenues of growth and remain at the forefront of industry evolution.”
In the latest phase of the engagement, IBM Consulting is also collaborating with Microsoft to implement the Azure Databricks Lakehouse, AI engine for Auto Replenishment and SAP Ariba solutions at Parle. By helping Parle better leverage Azure platform for data insights, IBM Consulting is helping the company realise even greater operational resilience, agility, and scalability.
