Alia Bhatt becomes the brand ambassador of Malabar Gold and Diamonds, the world’s sixth-largest jewellery retailer. The Bollywood star will bring a new global perspective to the brand as they establish their vision in new markets such as the UK, South Africa, Bangladesh, Egypt, Australia, Canada, Turkey and New Zealand, as well as strengthen their presence in existing markets.
“Having witnessed their reception among the Indian and Indian sub-continental audiences, the huge success they have achieved abroad should be a source of great pride for us and I feel humbled to be a part of the Malabar family,” Bhatt said. “As Malabar Gold & Diamonds prepare to implement their ambitious expansion plan, I look forward to working closely with them for their reach among jewellery lovers around the world.”
Malabar Gold and Diamonds’ partnership with Bhatt follows the 30th anniversary of the group, which began operations in 1993.
“Over the years, our brand ambassadors have played a vital role in elevating our brand status in the eyes of our customers and we look forward to taking Malabar Gold & Diamonds to new heights with Alia Bhatt as the face of the brand,” said Malabar Group Chairman, M. P. Ahammed. “Our mission is to be crowned the world’s largest jewellery retailer by creating, promoting and selling jewellery that perfectly represents Indian art, culture, traditions, heritage and Alia Bhatt, as an actor and as a person. striving to achieve.”
