Pepperfry has extended its reach into the North East of India with the inauguration of its latest store in Itanagar, Arunachal Pradesh. The move underscores the company’s commitment to bolstering its omnichannel presence and catering to diverse markets across the country.
The newly launched store, strategically located at 6 Kilo on the Itanagar-Naharlagun Highway in Papum Pare District, spans an expansive area of 775 square feet. Positioned to offer a comprehensive selection of furniture and home products, the store aims to provide customers in Itanagar with a personalized shopping experience tailored to their unique preferences and requirements.Hussaine Kesury, Chief Activation Officer at Pepperfry, expressed enthusiasm about the expansion, stating, “We are delighted to launch our new Store in Itanagar in partnership with M/s T P R Enterprise. Our franchise partners include a mix of successful businesses, women entrepreneurs, ex-army officials, and first-time entrepreneurs.”
The franchise model, initiated in 2017, has been instrumental in driving Pepperfry’s offline growth. With an emphasis on order fulfillment, after-sales service, and operational support, the company collaborates with local entrepreneurs to capitalize on hyperlocal demand cycles and trends.Pepperfry’s Accelerator Program, introduced in 2021, has further accelerated its offline expansion, offering franchise partners a mutually beneficial business association with minimal capital investment requirements.
