Prime Day 2021 marked the most SMBs (Small Medium Businesses) selling on Amazon.in ever. They saw an overwhelming response from Prime members. During lead up and on Prime Day, Prime members shopped from 126,003 sellers including artisans, weavers, women entrepreneurs, start-ups and brands, local offline neighbourhood stores. 31,230 sellers saw their highest ever single day sales and nearly 25% more sellers’ grossed sales over Rs 1-crore as compared to the last Prime Day. More than 70% of new Prime members shopped from outside of the top 10 cities.
With customers from over 96% pincodes of India placing orders and with the month leading up to Prime Day marking the highest viewership for Prime Video and highest number of listeners for Prime Music, Prime members enjoyed the best of what Prime Day has to offer with the unique SMB selection, new launches, great savings, and engagement with various Prime benefits. Alexa answered over 3MM requests from customers during Prime Day on the Amazon Shopping app, guiding them to the products, best deals, new launches, bill payments, Prime Music and much more.
