Coca-Cola bets on creator economy with FIFA World Cup watch-along platform

Coca-Cola bets on creator economy with FIFA World Cup watch-along platform

Coca-Cola has unveiled “Matchday Hangout”, a creator-led live football watch-along experience aimed at capitalising on India’s growing football fandom and expanding digital engagement during the FIFA World Cup season. The initiative marks the beverage giant’s latest effort to blend sports marketing...

Travel

Save money on your next trip with these 7 cheap shopping cities

Save money on your next trip with these 7 cheap shopping cities

The whole experience of shopping elsewhere is thrilling. With so many global brands at your fingertips, it's difficult to resist the temptation to shop. Even though the price tag is alluring, many of us tend to be hesitant. The cost of shopping over...