India’s grandest fashion event, the 16th edition of Myntra’s biannual EORS, will be held from 11 to 16 June. The 6-day event is set to provide unprecedented offers from fashion, lifestyle, beauty, and personal care and home categories, catering to over 50-lakh customers. Myntra expects over 1-million new customers with over 40% of the overall traffic coming from tier 2 and 3 cities and towns. Myntra has launched a mega-marketing campaign for EORS, roping in film stars Hrithik Roshan, Kiara Advani, and Siddhant Chaturvedi for 2 ad films.
EORS-16 is going to be bigger than previous versions, comprising the biggest-ever collection of 14 lakh styles across more than 5000 brands. First-time shoppers will get Rs 500 cash back on their initial transaction, exciting coupons for future use, and free delivery for the first 4 orders. On the payments front, there are exciting offers from banks, while users of Paytm will get assured cashback on wallet & postpaid transactions. Myntra has onboarded 100 new brands ahead of EORS. Myntra’s Early Access program allows Myntra’s elite base of loyalists, ‘Insiders’, to have a premature taste of the event, along with free shipping, exclusive offers of up to 20%, and also gift vouchers that can be redeemed against Super coins.
Fulfilling 85% of the deliveries and providing crucial support to the last mile delivery process, Myntra’s network of 21,000 Kirana store partners will cater to over 19,000 pin codes. The Myntra platform is geared to handle 16,000 orders per minute and 11 lakh concurrent users during peak. EORS-16 has created over 27,500 direct and indirect seasonal employment opportunities across warehouses, last mile delivery and Contact Centres, to cater to the expected surge in demand.
