The thought-provoking concept of the brand’s new campaign launched as part of 7UP®’s ‘Think Fresh’ series, is to find witty and fun solutions to address curveballs through a fun attitude. The quirky film features the much-loved, curly-haired 7UP® mascot Fido Dido who addresses everyday googlies through in a playful and ice-cool manner.
The 7UP® creative campaign opens with an old lady who’s trying to cross the road sees cars stopping over the zebra crossing and block her path. In a ‘Think Fresh’ move, Fido is seen taking a swift sip of 7UP® and coming up with a fresh idea. The film ends with the old lady happily pulling Fido Dido’s cheek and appreciating his quick solve. The 7UP® campaign will be amplified across TV, digital, outdoor and social media with a 360-degree campaign. 7UP® is available in single and multi-serve packs across traditional and modern retail outlets as well as on select e-commerce platforms.
The Senior Marketing Director of Flavors, PepsiCo India Naseeb Puri said, “We believe 7UP’s ‘Think Fresh’ philosophy comes out in a tongue-in-cheek way in the campaign and believe that it will resonate strongly with our consumers.”
The thought-provoking concept of the brand’s new campaign launched as part of 7UP®’s ‘Think Fresh’ series, is to find witty and fun solutions to address curveballs through a fun attitude. The quirky film features the much-loved, curly-haired 7UP® mascot Fido Dido who addresses everyday googlies through in a playful and ice-cool manner.
The 7UP® creative campaign opens with an old lady who’s trying to cross the road sees cars stopping over the zebra crossing and block her path. In a ‘Think Fresh’ move, Fido is seen taking a swift sip of 7UP® and coming up with a fresh idea. The film ends with the old lady happily pulling Fido Dido’s cheek and appreciating his quick solve. The 7UP® campaign will be amplified across TV, digital, outdoor and social media with a 360-degree campaign. 7UP® is available in single and multi-serve packs across traditional and modern retail outlets as well as on select e-commerce platforms.
The Senior Marketing Director of Flavors, PepsiCo India Naseeb Puri said, “We believe 7UP’s ‘Think Fresh’ philosophy comes out in a tongue-in-cheek way in the campaign and believe that it will resonate strongly with our consumers.”
