Abbott, the global healthcare leader, launched its ‘Chakkar Ko Check Kar’ campaign in India to highlight an often-overlooked balance disorder, vertigo, which affects close to 70 million people in India. Vertigo is a condition that can make people feel like the world is spinning around them. Through this campaign, Abbott aims to help people take control of their health and better manage the condition.
Abbott launched a campaign to raise awareness about vertigo through a digital film featuring Bollywood actor and UNICEF India Ambassador, Ayushmann Khurrana. It paints a vivid picture of how vertigo’s sudden spinning episodes can throw life off balance, urging those who resonate with these experiences to take action. His experience is not uncommon.
There are millions suffering from this condition silently and confusing it for a normal chakkar. Getting the right diagnosis and treatment at the right time and making key lifestyle changes is important to manage this condition and stay in control of your health. Ayushmann Khurrana, said, “Dealing with vertigo has been a challenge, but it taught me the power of resilience.” Abbott and IQVIA conducted a survey in India, involving 1,250 respondents from Mumbai, Delhi, Chennai, Bangalore, and Kolkata. The survey aimed to understand the realities of people living with vertigo, including patients, caregivers, and those with family members experiencing dizziness who are not yet diagnosed with the condition.
