As part of its three-year association with Sunburn, the world’s #10 music festival and Asia’s premiere EDM festival, Absolut Glassware is once again ready to curate exhilarating experiences for the youth of the country. Absolut Glassware will co-present the Goa music festival, featuring 24 shows in 10+ cities and featuring 6 global artists and DJs. The brand aims to dominate the future of nightlife in India, with a significant part of this being the Sunburn Arenas, which began in Bangalore earlier this month.
Sunburn, in partnership with Absolut, is aiming to create a more inclusive environment by featuring a diverse lineup of DJs, including women and people of color, to unite people from diverse backgrounds and promote unity through music. Pulkith Modi, Head of Marketing, International Brands at Pernod Ricard India, said, “We are proud to be at the forefront of cultural conversations, building the future of nightlife and a world of free expression.”
Absolut is showcasing innovative visual designs and technology to create immersive music experiences for music enthusiasts. Live performances from Alesso, Timmy Trumpet, and others will be featured, while four influencers will share glimpses from India’s largest music festival.
