ACKO Insurance has signed on as an associate sponsor for three teams- Kolkata Knight Riders, Gujarat Titans, and Lucknow Supergiants- participating in the latest installment of the nation’s most popular cricketing league. This season will see ACKO join forces with a total of six teams as their insurance partner, making ACKO one of the key brands to be associated with the marquee event.
The players of Delhi Capitals, Sunrisers Hyderabad, and Gujarat Titans will sport the ACKO logo on their headgear, while the players of the other three teams will have the logo on their trousers. It also planned a series of activations across platforms for engaging with fans and driving brand recall. It will create localized experiences in the six cities for bringing fans closer to the teams they love. This 360-degree campaign across television, digital and social media platforms will run throughout the course of the tournament.
The Executive Vice President of Marketing of ACKO Ashish Mishra said, “We hope to positively impact the fans’ lives, and in doing so, not just secure brand awareness, but build lasting brand love and loyalty.”
