ACKO, India’s leading tech-first insurance company, has launched a one-of-its kind insurance anthem in association with Assam’s independent artist Sannidhya Bhuyan, as a part of its latest campaign ‘Bima Korok Xurokhito Thakok’.
ACKO, as the lead insurer in Assam, is part of the IRDAI state insurance program aiming to boost insurance awareness among the audience and help achieve the regulatory body’s vision of Insurance for All by 2047. Sannidhya Bhuyan, a multi-talented artist, has created an impactful anthem focusing on insurance’s importance in a rap format. The association aims to connect with Assam’s youth and encourage them to invest in protection solutions. Commenting on the collaboration, Sannidhya Bhuyan, said, “I hope my contribution helps make insurance accessible and relevant to the larger community.”
Further Nitin Khanna, Senior Director – Brand Marketing at ACKO said, “Sannidhya’s creativity and local influence will energize our ‘Bima Korok Xurokhito Thakok’ campaign, aiming to make insurance a talking point among the youth of Assam.”
