The Health Insurance subsidiary of Aditya Birla Capital Limited (a significant non-banking financial services company), Aditya Birla Health Insurance Company Ltd. (ABHICL) announced the launch of its first full-service branch in Jorhat. ABHICL has adopted a unique engaging framework utilizing their ‘Phygital’ strategy that empowers individuals to opt for integrated solutions, covering both health insurance with embedded wellness programmes to remain healthy. ABHICL will leverage its new branch to reach out to individuals and empower them with the increasing financial protection needs during unfavourable health conditions.
Being a health and holistic wellbeing promoting company, Aditya Birla Health Insurance is undertaking utmost care while safely opening this branch during the pandemic. As a response to the health and safety needs, this branch will strictly follow Covid-19 related safety instructions to protect customers as well as employees. CEO of Aditya Birla Health Insurance Co. Ltd., Mr. Mayank Bathwal said, “We are confident that the people of Jorhat would benefit from our differentiated product offerings and focus on living a healthy lifestyle; a key component embedded in our products.”
