AirAsia joined hands with Sugarbox

AirAsia India announced a partnership with Hyperlocal Cloud platform Sugarbox, to launch a first-of-its-kind in-flight experience hub, ‘AirFlix’. An innovative solution for digital access in the skies, ‘AirFlix’ is available across the airline’s fleet. Offering a value proposition unique to Indian skies, ‘AirFlix’ provides over 6,000 hours of high-resolution content, enabling access to 1,000+ International and Indian movies, short movies and 1,500+ web series episodes, enabling guests to stream buffer-free content from OTT Apps.

‘AirFlix’ is powered by the patented Cloud Fragment technology developed by Sugarbox, to provide fliers with digital access mimicking the internet experience, even without in-flight connectivity. ‘AirFlix’ is integrated and operates in sync with AirAsia India’s in-flight ancillary platform, enabling customers to browse the menu and place orders using their personal devices.

With a speed of up to 1Gbps and storage capacity of 8TB, ‘AirFlix’ offers a host of customised options, including Games, Ed-tech content, News articles, Music, E-commerce, and much more. Guests can connect to ‘AirFlix’ by visiting www.airflix.airasia.co.in on their smartphones, tablet PCs, or laptops. Speaking about the collaboration, Rohit Paranjpe, Co-founder & CEO, Sugarbox, expressed, ” I’m very excited with what’s to come for ‘AirFlix’ and eager for fliers to start experiencing it.”

By Business Correspondent

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