Airbnb signed a Memorandum of Understanding (MoU) with the Ministry of Tourism, Government of India, to promote India as a most sought-after high potential tourism destination and shine a spotlight on its rich cultural heritage.
The MoU signed in the presence of Shri G. Kishan Reddy, Union Tourism Minister, Government of India, Ms. V. Vidyavathi, Secretary, Ministry of Tourism, Shri Rakesh Kumar Verma, Additional Secretary, Ministry of Tourism, and Amanpreet Bajaj, General Manager, Airbnb India, Southeast Asia, Hong Kong and Taiwan. Airbnb and India are partnering to launch the ‘Soul of India’ microsite, featuring heritage stays across the country.
Airbnb will also support Hosts in untapped tourist areas, promote their homestays, build host capacity, and foster a culture of responsible hosting. Key elements include destination promotion, ‘Soul of India’ microsite, capacity building and insights. Airbnb will also train hospitality micro-entrepreneurs and share travel and homestay insights. Shri G. Kishan Reddy, Union Tourism Minister, Government of India, said, “This partnership will contribute to the growth of inbound tourism, create economic opportunities for local communities and position India uniquely on the global tourism map.”
