Amazon announced the availability of India’s first celebrity voice feature on Alexa with the legendary icon of Indian cinema – Mr. Amitabh Bachchan. Indian customers can choose to add Amitji’s voice to their Alexa experience on Echo devices or by pressing the mic icon on the Amazon shopping app (Android only) for an introductory price of Rs 149 for one year. One has to just say “Alexa, introduce me to Amitabh Bachchan” to start the purchase and interact with Mr. Bachchan’s voice using the wake word ‘Amit ji’.
The celebrity experience features content handpicked by Mr. Bachchan – stories from his life, a selection of poems by his father, tongue twisters, motivational quotes, and more. In addition to this unique and entertaining content, customers can also ask for music, set alarms and get weather updates in Mr. Bachchan’s signature style.
To enable this feature and start conversations with Amit ji’s voice, the user need to be ‘introduced’ by Alexa. On the Echo devices, one can interact with Alexa and Amit ji in English, Hindi or both.
