Allied Blenders and Distillers Private Limited (ABD) is set to transform its premium offering in the deluxe segment, OC Blue, in an all-new avatar. Bringing together a blend of the finest Indian grains, OC Blue will now be positioned with a creative communication, a unique product superiority story and a refreshing pack to appeal to its desired target audience.
OC Blue aims to inspire the youth of today to hold their dreams and aspirations close to their hearts and be unstoppable, through their expression ‘Rok Sake Toh Rok Le’. This is in line with the organizations approach of building brands with purpose, to have relevance in the consumers’ life space. Allied Blenders and Distillers has efficiently developed a comprehensive strategy as part of its transformational journey to initiate disruptive marketing initiatives for its deluxe brand, OC Blue. The new OC Blue pack is more contemporary and meaningful. The design and its elements are seamless, clean and modern, retaining its authoritative and masculine orientation.
Made out of 100% Indian grains, OC Blue stands out as a distinguished product in the deluxe segment, with its smoothness and fine texture. The brand was recently awarded a ‘Notable Product’ rating by the International Institute of Taste, Brussels further cementing superiority of the offering.
