Alpenliebe, known for its rich and indulgent confections, has launched a game-changing innovation in the Indian candy market—Alpenliebe Eclairs Pop, the country’s first-ever lollipop with a liquid choco center. Priced at just Rs 5, the product promises a unique fusion of chewy caramel and a flowing chocolate core.
Building on the widespread popularity of Alpenliebe Eclairs, the new lollipop format is tailored to the snacking habits of teens and young adults. “Eclairs Pop is a natural evolution of a beloved indulgence,” said Gunjan Khetan, Director of Marketing, Perfetti Van Melle India. “We wanted to bring that same joy in a more playful, convenient format.”
The product aims to meet the growing demand for rich, immersive treats in daily snacking, offering both bite-and-savor versatility. The launch has stirred excitement in the retail sector, especially among local kirana stores and youth-focused outlets. Retailers expect the product’s unique format and affordable pricing to drive impulse purchases. With a strong legacy of confectionery consumption, the city’s market is poised to embrace this indulgent twist on a classic favourite.
