Last year the U.S. company extended its partnership with Morrisons which allowed customers to order from the UK supermarket chain and have it delivered by Amazon. It is unclear how the new plan affects this collaboration. Amazon’s move had been flagged by trade press in April. The new service applies to around 300 postcodes across Greater London and the South East of England.
Amazon will begin free and same-day deliveries of groceries in London for its ‘Prime’ members from Tuesday, as it looks to cash in on fast-growing demand for buying essentials online, a trend that has been boosted by the coronavirus lockdown.
Industry data shows that grocery sales in Britain rose 14.6% in the four weeks to July 12 compared with last year, though growth was slower than previous weeks as restrictions to contain the coronavirus were eased.
