Amazon India announced that over 10-Lakh sellers are now selling on Amazon.in from across India. The company had started in India in 2013 with 100 sellers and has today grown to be the preferred online destination for sellers across India. Notably more than 90% of the sellers on Amazon.in are small and medium local businesses (SMBs) and over half of these sellers on the marketplace come from tier 2 and tier 3 cities. Since January 2020, more than 4.5-Lakh new sellers have joined Amazon.in and over one lakh of these new sellers are local offline retailers & neighbourhood stores that have onboarded the Amazon marketplace through the Local Shops on Amazon program.
Since inception in India, Amazon has been focused on creating the infrastructure and the ecosystem needed to support SMBs to adopt ecommerce. From taking Chai Cart and Tatkal vans to markets and SMB hubs in cities across India for increasing awareness about ecommerce to launching several India first innovations for Amazon like Seller Flex and Easy Ship, to creating focused programs to address key seller cohorts like ‘Karigar’ for weavers and artisans, ‘Saheli’ for women entrepreneurs and ‘Launchpad’ for emerging direct-to-consumer brands.
Amazon has been engaging with the vast network of local neighbourhood stores across India, integrating ecommerce into their operations through focused programs like Local Shops of Amazon (for online selling), Amazon Easy (for assisted shopping), I Have Space (for last mile deliveries) and more.
