Amazon India is expanding its Mission GraHAQ campaign to North Eastern states, including Kohima, to educate and empower consumers about online shopping. The campaign will feature interactive radio programs broadcasted three times a week on All India Radio’s 29 North East radio stations in nine local languages, aiming to create a trustworthy and safe digital shopping experience.
Amazon is set to produce interactive radio programs broadcasted three times a week on All India Radio’s 29 North East radio stations in nine local languages. The initiative aims to educate consumers in Arunachal Pradesh, Assam, Manipur, Meghalaya, Mizoram, Nagaland, Sikkim, and Tripura about safe online shopping and protect them from bad actors. Mr. Neiphiu Rio, Honourable Chief Minister of Nagaland, said “I am pleased to learn about Amazon India’s Mission GraHAQ campaign come to Nagaland and other states in the region. I wish them all success for this campaign.” Further Mr. Chetan Krishnaswamy, Vice President of Public Policy at Amazon India, said “Consumers in North Eastern states are embracing online shopping at a fast clip, thanks to increased choice and convenience, and we want to spread our message to as many of them as possible leveraging the strong reach of All India Radio.”
The three-month campaign, launched on October 31, will cover themes such as consumer rights, choice, redressal mechanisms, and safe online shopping. The Mission GraHAQ campaign, launched in 2022, has reached lakhs of consumers in 100+ cities across six states.
