Amazon India launched the Spotlight North East storefront on its marketplace. This storefront will bring together a range of unique local products and hidden gems from the region and showcase them to millions of Amazon customers across India. Inaugurated in a virtual event by Dr Jitendra Singh, Minister of State in the Prime Minister’s Office, the storefront launch comes close on the heels of the announcement of the Spotlight North East program at Amazon Smbhav in April 2021.
The North-East Indian region is known for its unique GI products. Amazon will enable participation of artisans and weavers from the region in key sale events through the year and help generate demand for their products from customers across the country. The Spotlight North East program has been designed to boost the local economy, create jobs and accelerate financial inclusion and empowerment of women across the 8 states of the North East region. It will focus on bringing the benefits of ecommerce to the region’s 50,000 weavers, artisans and small businesses by 2025.
Amazon has partnered with NEHHDC to engage skill and digitally enable artisan and weaver communities in the 8 states across the region and bring to them the benefits of the Amazon Karigar program. The company will continue to collaborate with government and non-government organizations to host training workshops that will enable MSMEs across the region accelerate their businesses.
