Amazon India announced the launch of Smart Commerce at its flagship annual summit Amazon Smbhav. It is a new initiative to transform local stores into Digital Dukaans. With it Amazon is to accelerate its pledge to digitize 1-crore small businesses by 2025.
More than 1.5-lakh neighborhood stores are already selling online using Amazon.in. With Smart Commerce, stores can now go further and digitize their offline operations, provide enhanced in-store shopping experience to their walk-in customers, and create their own online storefronts to serve customers directly. Stores of any size can now take advantage of the best of Amazon’s shopping innovations, logistics, digital payments, and more to provide a reliable and trustworthy experience to their customers no matter where they are.
At the inaugural Smbhav Summit in January 2020, Amazon pledged to digitize 10 million MSMEs, generate $10 billion in cumulative exports from India and create 2 million jobs in India by 2025. The Company is on track to fulfill these pledges and even go beyond in some areas. Amazon recently doubled its Exports pledge from $10 billion to $20 billion in the same time frame.
