Amway India, one of the country’s leading Direct Selling FMCG companies announced the appointment of Bollywood megastar Amitabh Bachchan as its brand ambassador. As a part of this momentous association, the veteran actor will endorse the brand Amway and the Nutrilite range of products across all platforms, encourage women and youth empowerment through guided entrepreneurship thereby reinforcing Amway’s vision of helping people live healthier and better lives.
Building on the heightened awareness for health and nutrition, the company is aggressively exploring innovative solutions to cater to the evolving and growing market. Toward this, Amway had recently launched powerful nutritional products such as Nutrilite Vitamin C Cherry Plus and Nutrilite Vitamin D Plus which have proved game changers in the category. The category has witnessed tremendous growth and currently, contributes to over 60% to the business revenue. In line with the consumer trends, the company expects the nutrition category contribution scaling up to 65% by 2024.
