Digital is the most heavily invested function at Amway. As part of its digital transformation journey, the company has announced an investment of Rs 150-crore in India to boost manufacturing automation, home delivery and to strengthen its digital capabilities. With this investment, Amway India aims to improve its reach and offer an unparalleled user experience to its direct sellers and their consumers.
Aligned with some of the biggest global trends, Amway’s multi-year growth strategy includes unleashing entrepreneurship through social commerce that will reshape the future of commerce.
In line with the Government’s ‘Digital India’ initiative, Amway has been strategically investing in building its digital capabilities and strengthening its online presence to enhance distributors’ productivity, improve customer engagement and product accessibility. Riding on the wave of the global mega trend, Amway is in the process of integrating offline-to-online (O2O) to digitally support & enable its direct sellers to create communities unleashing the opportunity to build their business on social platforms around their passion for adventure, fitness, beauty or cooking. Recently, Amway has also undertaken several measures to constantly upskill its direct sellers through continued engagement via online training modules. The organization has conducted over 6000 online training programs across regions over the last few months, reaching over 9 lakh direct sellers and consumers.
