Amway India has strengthened its presence in the premium skincare segment with the launch of Artistry Skin Nutrition Defying Serum and Correcting Serum, targeting early and advanced signs of skin aging. Building on its existing Hydrating, Balancing, and Renewing & Firming ranges, the new offerings integrate over 90 years of Nutrilite botanical expertise with advanced Artistry skin science to provide visible firming, smoothing, and strengthening of the skin.
The Defying Serum focuses on early visible aging signs, while the Correcting Serum addresses advanced skin aging and loss of firmness. Both products leverage 16 plant extracts from Nutrilite-approved farms, underscoring the rising trend of consumers preferring natural, plant-powered skincare. According to Amway India, 71% of Indian consumers now favor skincare products formulated with botanical ingredients, reflecting a clear shift toward conscious, high-performance beauty solutions.
The launch is poised to capture a growing urban consumer base that increasingly values quality skincare aligned with wellness and natural formulations. Local retailers indicate rising interest in premium serums, particularly those combining efficacy with plant-derived ingredients, making Amway’s Artistry Skin Nutrition serums a strategic addition to the city’s skincare offerings. Amway India’s Managing Director Rajneesh Chopra emphasized that product innovation remains a strategic priority, while CMO Amrita Asrani highlighted the serums’ focus on essential skin nutrition to deliver youthful, radiant skin for modern lifestyles.
