Aligned with the philosophythat skin needs nutrients just like the body to be healthy, Amway India, one of the country’s leading FMCG direct-selling companies, announced the repositioning of its premium skincare brand Artistry toVisibly Healthy Beauty by foraying into skin nutrition with Artistry Skin Nutrition™ line in India. In the first phase of the launch, the company introducedan anti-aging range of renewing and firming solution sets.
Artistry™ scientists discovered that skin looks its healthy when 5 key Skin Nutritional Requirements are addressed to purify, balance, rebuild, moisturize, and protect the skin. Under the Artistry Skin Nutrition™ range, different products address these requirements and improve skin’s healthy look with a simple regimen.
The anti-aging rangefrom Artistry Skin Nutrition™ includes Renewing and Firming Solution Sets thataddresses the advanced signs of aging, includingthe appearance of deep `wrinkles, sagging, and sallowness, resulting in smoother, revitalized, radiant look and visibly healthy skin. Talking about the repositioning of the brand and the new launch, Ajay Khanna, CMO, Amway Indiasaid, “Further, the Anti-aging market in India is estimated to grow at a CAGR of 8.84% in the next five years , which indicates immense potential for this segment”
