Koshayojan Services Limited and MAI Labs LLC, a subsidiary of the MAI Group, have initiated legal proceedings against acclaimed music composer, A.R Rahman, along with other entities such as Positron, LLC, Intel Corporation, andThe Feelies Limited, for their involvement in the production of the short film ‘Le Musk’.
‘Le Musk’ purportedly incorporates elements strikingly reminiscent of MAI Group’s pioneering technology, raising significant questions about intellectual property rights and creative ownership in the entertainment industry. Produced and directed by AR Rahman, it is a 37-minute cinematic sensory experience. The virtual reality piece is a one-of-a-kind sensory experience using scents and haptics.
The MAI Group has hired the expertise of top law firm, Luthra and Luthra Law Office India to take legal action against unauthorized use of their sensory-driven technology, which integrates all five human senses into immersive content interactions, transcending the conventional boundaries of sensory experiences. The entities under MAI Group plan to sue him against “unauthorized utilization of their revolutionary sensory-driven technology.” MAI Group’s six patents revolutionize sensory experiences by integrating all five senses into a unified content system, allowing for the creation of single or multiple devices that cater to sight, sound, smell, taste, and touch.
