Snap Inc. announced a milestone of over 200 million monthly active Snapchatters in India, one of the company’s leading global growth markets. Snap continues to invest in India through a localised platform experience, local content initiatives and partnerships, and a dedicated focus on regional creators via Spotlight and Stories, all helping Snap reach this significant milestone.
Snapchat has been successful in India, with more than 120 Million Indian Snapchatters watching content across Stories and Spotlight. Spotlight, Snapchat’s user-generated entertainment platform, is growing significantly in India, empowering a new generation of creators to build audiences and make their passion for content creation monetizable and accessible.
Additionally, Snapchatters in India will now have access to My AI, an experimental AI-powered chatbot customised for Snapchat. My AI can suggest birthday gift ideas, plan trips, and suggest recipes, and Snapchatters can customise it with their own name and Wallpaper. Ajit Mohan, President, APAC, Snap Inc.“Young India has particularly valued the healthy and private environment that has been at the heart of our experiences and this will continue to be our focus going forward.”
