Bhutan, January 2021: A Japanese sports performance brand and pioneer in the space, ASICS has expanded its roots in the Asia-Pacific region with its first-ever store in Bhutan and make a foray into a new market. ASICS as a brand has a long heritage in sports and the brand believes that sport has the power to change lives. After successfully opening 60 stores in India in the last 5 years, the brand has paved its way into foreign shores as well.
The new store is located in the heart of the city at Kuenzang Complex, Norzin Lam, Thimphu. The store will offer a wide range of running, training and core performance sports shoes, apparel and accessories for men and women. Managing Director of ASICS India and South Asia, Mr Rajat Khurana said, “We have continuously ramped our efforts to deliver on our plans for 2020 even though there was a delay in achieving the expansion targets, we have managed to stay undeterred on that path and the new store in Bhutan is testament to the dedication and commitment we strive by at ASICS.”
