ASUS strengthens its retail strategy in India

ASUS India, a Taiwanese tech giant announced the launch of a Pegasus store in Kolkata. Located at E-mall, the new exclusive store is spread across 304 sq. ft. and will feature the company’s entire gamut of consumer laptops, ROG laptops and other accessories under one roof.

The exclusive store is inaugurated on June 9th, a befitting testament to ASUS’s vision of its retail presence in India. The new outlets take the mark of the brand’s total premium retail stores to 9 in West Bengal and 4th in E-mall. The stores feature innovative demo zones to offer a premium experience and service to the consumers. They will create an interactive journey for the consumers by providing them with the first-hand feel of some of the most advanced and brand’s latest gaming and lifestyle products, ranging across PCs, desktops and a wide range of accessories.

Arnold Su, Business Head, Consumer and Gaming PC, System Business Group, ASUS India, said, “West Bengal being an important market for us, the inauguration of the new Pegasus store in Kolkata will play a pivotal step towards empowering consumers across different regions of the country with a unique experience of our latest innovation.”

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