AWL Agri Business Ltd. (formerly AdaniWilmar Ltd.), a leading player in India’s food and FMCG sector, has announced the launch of AlifeGondhoraj&Neem Soap in West Bengal. This new variant blends the refreshing zest of Gondhoraj lime—widely known as the ‘King of Limes’—with the purifying properties of neem, reinforcing the brand’s commitment to nature-inspired and regionally relevant personal care solutions.
“This product is a tribute to Bengal’s affinity for traditional beauty rituals. With Gondhoraj and neem, we aim to offer a product that is both culturally significant and skin-friendly,” said Mukesh Mishra, Senior Vice President – Sales & Marketing, AWL Agri Business Ltd.
The launch is being supported by a 360-degree marketing campaign featuring a TVC directed by Dibyendu Bose, along with digital, cinema, and on-ground activations. The product is now available at major retail outlets and e-commerce platforms across the state.
