Bajaj Life Insurance has extended its support to the Government of India’s national campaign, “Aapki Punji, Aapka Adhikar,” aimed at helping citizens identify and recover unclaimed financial assets across Tripura. The three-month initiative, running from October to December 2025, brings together banks, insurers, regulators, and state administrations to ensure dormant financial assets are returned to rightful owners.
As part of the campaign, Bajaj Life coordinated with the State Level Bankers’ Committee (SLBC), State Level Insurance Committee (SLIC), and district administrations to strengthen outreach. The company deployed citizen help-desks and participated in camps across West Tripura, North Tripura, and South Tripura, providing guidance on identifying unclaimed assets, initiating claims, and facilitating on-the-spot settlements. Executive President Anil PM emphasized, “Through this initiative, we aim to make the settlement of unclaimed funds faster, transparent, and aligned to customer interests.”
In Agartala, the campaign has drawn significant participation from local residents and traders. Market areas witnessed information kiosks and awareness drives, helping citizens verify dormant assets and start claim processes conveniently, highlighting the campaign’s practical impact on everyday urban life. This multi-stakeholder effort, strengthened by Bajaj Life’s branch teams and agent network, aims to ensure that policyholders and nominees across Tripura can easily access accurate information and recover the financial assets that rightfully belong to them.
