On the occasion of its Foundation Day, Bandhan Bank has introduced two significant initiatives aimed at enhancing customer experience and engagement. The bank launched Avni, a savings account tailored exclusively for women, and an innovative customer loyalty program named Bandhan Bank Delights.Avni offers a comprehensive suite of benefits, including a 25% discount on locker rentals and a 50% discount on gold loan processing fees. It also includes a personal accident cover of ₹10 lakh, free airport lounge access with a special debit card, and various milestone-based offers. This account is designed to address both financial and lifestyle needs, providing significant value through its array of features.
The Bandhan Bank Delights program rewards customers with Delight Points for various activities such as account transactions and fund transfers. These points can be redeemed for travel, merchandise, entertainment, and other exclusive offers. Customers can also convert Delight Points into air miles, enhancing the flexibility and value of the program.From a Tripura market perspective, these launches are expected to resonate well with the region’s growing female customer base and broader banking community. As Bandhan Bank continues to expand its footprint in Tripura, Avni and Bandhan Bank Delights are set to offer tailored financial solutions and rewarding experiences, bolstering customer loyalty and engagement.
Ratan Kumar Kesh, Managing Director & CEO (Interim) of Bandhan Bank, highlighted the significance of these launches, stating, “Avni is our tribute to the women who have been pivotal in our journey, and Bandhan Bank Delights is our way of acknowledging the support of our valued customers. These initiatives reflect our commitment to being a bank for all and enhancing customer satisfaction.”Rajinder Kumar Babbar, Executive Director and Chief Business Officer, added, “These new offerings are a strategic move to broaden our product suite and deliver exceptional value, setting us apart in the competitive banking landscape.”
