Bandhan Bank, has announced that renowned singer, actor and composer, Zubeen Garg, will be the brand ambassador for the Bank in Assam. This association is a landmark one for Bandhan Bank as this is the first time ever that the Bank has associated with a brand ambassador since its inception six years back.
To mark the commencement of this association, Zubeen has released his new music video which showcases diverse elements of Assameseculture and heritage. The song and video have been producedcourtesy of Bandhan Bank. Titled: ‘Axomamaarmonepraane, milichoakeishurorbandhane(Assam is in my mind and soul, and bound together by the bond of music)’. “Through his music, films and philanthropy, Zubeenda has become a household name in Assam, and earned the respect and goodwill of people of all ages and cultures in the state. Associating with Zubeenda was therefore a natural decision, and the song and music video are our tribute to the people of this culturally rich state,”said Apurva Sircar, Head – Marketing, Bandhan Bank.
In addition to the song and music video, Bandhan Bank will also embark on a campaign featuring Zubeen, to be run across television, print, OOH, radio and digital media.
