The global premium spirits company, Beam Suntory celebrates the success of Oaksmith, India’s first International Blended whisky in Meghalaya. Oaksmith is at the helm of reinventing the Indian whisky segment, after its launch in December 2019 in Maharashtra and Telangana followed by rapid expansion across 20 markets. Oaksmith has already sold 1 million cases since its launch, reinforcing Beam Suntory’s commitment to lead the growth and premiumization of the Indian spirits market. Oaksmith has been created by world-renowned blender Shinji Fukuyo, Chief Blender, Suntory – using traditional Japanese craftsmanship, blending the best quality Scotch Malt whiskies and smoothest American Bourbons to make a whisky that is absolutely unique and extremely authentic to Indian taste.
The whisky is meticulously crafted to achieve a blend like no other resulting in a bold spirit. It is a celebration of mastery and global collaboration, combining the best of East and West in a bottle and is an ode to the finest Japanese craftsmanship. Oaksmith promises of impeccable quality owing to Beam Suntory’s Japanese legacy and heritage and brings the distinguished flavour profile and packaging. The blend is prepared with the best ingredients and with sincerity of method that is a characteristic of Beam Suntory’s Japanese history. All of which is exclusive to this brand in the Indian whisky market.
Given the distinctly different and nuanced universes of whisky that it ties up together gained Oaksmith two of the most prestigious alco-beverage awards – the Gold and Double Gold at the 13th Annual SIP Awards in California, USA, as well as the bronze for quality, value, and packaging at the 4th London Spirits Competition. Adding on to the list, it also won gold at the European Spirits Challenge in 2022.Ruchika Gupta, Marketing Director, Beam Suntory India says, “We are overjoyed by the appreciation Oaksmith has received in Meghalaya since its launch in February 2021 and its increasing appeal among spirits connoisseurs in India. With each passing year, Oaksmith sets new benchmarks in the Indian whisky market and is set to become one of Beam Suntory’s largest brands. We are absolutely thrilled that our first International Blended whisky brand Oaksmith fared so well.”
