Beam Suntory the launches of the new Oaksmith® Crafter’s Edition

Beam Suntory, a global leader in premium spirits, has unveiled the Oaksmith® Crafter’s Edition, a new addition to its iconic Oaksmith® portfolio. House of Oaksmith® has launched Crafter’s Edition, its first innovation in the IMFL category, aiming to welcome a broader audience while celebrating Japanese craftsmanship and its premium Indian whisky character, after achieving the 1 million mark within three years.

Oaksmith® Crafter’s Edition is a unique blend of high-quality Scotch Malt whiskies and smooth American Bourbons, crafted by Shinji Fukuyo, Chief Blender of Suntory, the founding house of Japanese Whiskies. With over 30 years of experience, Fukuyo has created iconic Japanese spirit brands like Yamazaki®, Hibiki®, and Ao®. Crafter’s Edition is a personal favorite of Fukuyo, resulting in a gentle nose, harmonious herbal aroma, and long smoky finish.

The whisky’s unique blend, characterized by a gentle nose, harmonious herbal aroma, and long smoky finish, is a personal favorite. The launch of Oaksmith® Crafter’s Edition in Tripura is crucial to the company’s growth strategy and India’s significance in the global spirits industry. Rishi Walli, Senior Director, IMFL brands said, “We see a growing opportunity for high quality, world class spirit brands and look forward to receiving the same overwhelming appreciation for Oaksmith® Crafter’s Edition here.”