Samsung India’s Samsung Opera House in Bengaluru has become a hub for technology, innovation, art, and culture after five years of operation. Samsung celebrated this milestone with an exhilarating K-Pop themed cultural event called K-Fiesta where young Samsung and K-Pop fans performed to bring alive the spirit of cross-cultural unity.
Samsung Opera House hosted a ‘Korea Pop Culture Extravaganza’ event, showcasing Korean culture through entertainment and culinary traditions. Over 5K Samsung and K-Pop fans attended, which included a Trivia Quiz and Games session, Dance Battle, exclusive Korean movie screening, and Chef’s Kitchen zone. Prizes were awarded to winners. Other attractions included a cherry blossom backdrop photo booth and accessory workshop. Mr. Sumit Walia, Senior Director, Samsung India said, “Consumers, especially the Gen Z and millennials, have come to love this iconic experience store over the last five years and we will continue to bring in exciting new technology experiences for them.”
Samsung India has revamped its iconic Opera House in Bengaluru, offering new technology experiences and zones like Connected Living, Gaming Arena, Audio, Home Theatre, and Lifestyle TVs. These zones showcase Samsung’s multi-device connectivity with SmartThings, along with a cup of coffee.
