Berger Paints India Limited, India’s one of the leading paint majors has launched the 9th edition of their yearly pujo campaign ‘Berger Priyo Pujo 2021’ in a bid to felicitate the Durga Puja organizers of Bengal who won the heart of citizens with their unique decoration and conscious take on eco-friendly initiatives judged by citizens themselves. This year Berger Priyo Pujo contest is not only limited to Kolkata but is extending to the districts of West Bengal as well. Activities will be visible in Hooghly, Midnapore, North & South 24 Parganas, Birbhum, and Burdwan districts respectively.
Berger Priyo Pujo campaign was conceptualized with an aim to spread the colour of festivity by highlighting the best designed and eco-friendly puja pandals with organizing various other programs to bring the sense of harmony and togetherness. The brand is planning to curate the largest alpona (rangoli) in the city through a rangoli-making activation among the puja committees. Berger Paints will bring the essence of Durga Puja at home with digital pujo-porikroma (pandal hopping) – from Puja pandals in 3D to witnessing an Ashtami Anjali live from various pandals. This entire event will be broadcasted on the Berger Priyo Pujo website (www.bergerpriyopujo.com) for everyone’s benefit especially in the backdrop of the pandemic.
