The Indian multinational Balkrishna Industries Limited (BKT) upgraded and extended its partnership with the Australian cricket league, KFC Big Bash League (BBL) with an agreement signed with Cricket Australia. BKT now becomes a League Partner of the BBL. As League Partner, BKT will receive several additional rights. BKT will receive the right to create several activations, both at venue and outside venue, as well as comprehensive digital support from Cricket Australia. The BKT brand will also continue to be highly visible during international matches and during fan events organized over the course of the season. The upgrade and extension of the partnership followed excellent results achieved by BKT in the first two years. Between 2018-19 and 2019-20, BKT brand exposure grew by 33%. The partnership signed in 2018 was initially envisaged up to 2021, but will now continue up to 2023.
BKT signs as League Partner of BBL
