08
Oct
Instamart, India’s leading quick commerce platform, elevated Durga Pujo celebrations this year with its innovative InstaUllulympics, inspired by the traditional “ullu-ullu” cheers that resonate across pandals. The platform hosted a live game at Singhi Pandal, challenging participants to maintain their “ullu-ullu” chants across five levels, unlocking festive gifts ranging from sweets and sarees to premium brass and silver items. The longer the cheer, the higher the rewards, blending tradition with Instamart’s promise of delivering festive essentials in just 10 minutes. For those unable to visit Singhi Pandal, Instamart launched the InstaUllulympics on its app for Kolkata users. Participants could engage…
