A Britain-based international personal care brand The Body Shop has launched transversal skincare range infused with the Edelweiss flower, known for its remarkable antioxidant properties. The Body Shop has packed powerful natural protection systems found in Edelweiss into its new range covered in more sustainable and recyclable packaging, reiterating the brand’s commitment to “Changemaking Beauty”. The Vegan certified Edelweiss line-up includes Edelweiss Daily Serum Concentrate, Edelweiss Eye Serum Concentrate, Edelweiss Serum Concentrate Sheet Mask, Edelweiss Bouncy Jelly Mist, Edelweiss Liquid Peel, Edelweiss Cleansing Concentrate, and Edelweiss Intense Smoothing Cream.
Edelweiss flower protects and repairs itself, its natural antioxidants, including Leontopodic acid, is only produced when the flower is in distress. Growing in rocky, limestone areas, it offers benefits to maintain the skin barrier’s health and smoothen the skin’s surface for all skin types and ages. Around 80% of our daily skin issues like dryness, itchiness, redness, irritation, acne, etc., are the result of pollution and dust, which make the skin appear dull, parched, and tired. Edelweiss stem cells and Edelweiss extract which contain hard-working antioxidants are combined with natural-origin peptides that protect the skin from external aggregators.
Vishal Chaturvedi, Vice President, The Body Shop India, said, “The Body Shop’s Edelweiss skincare range is transversal – for all ages and skin types. We are excited to launch an all new ethically sourced ingredient with natural origin.”
