A good technology device is no longer a luxury but a necessity for children to learn from home. It sparked the thought of the Britannia Good Day Learn from Home campaign whereby children stand a chance to win laptops free every hour, for 2 months. The largest brand of Britannia, Good Day rolled out the campaign with a nationwide TV and Print blitzkrieg. The thematic TVC captures the inseparable bond of school friendships and the joy of learning together. The film showcases two friends who are reunited while schooling from home, thanks to Britannia Good Day.
As one boy wins a laptop by participating in the #LearnFromHome campaign, he invites his friend over to share his joy and study along with him just like they did in school. VP Marketing, Britannia Industries, Mr. Vinay Subramanyam said, “Millions of children across the country are struggling to go to online school given the paucity of resources such as laptops/internet connections. We aim to deliver a smile to the face of many children by giving away free laptops every hour for two months.”
