Britannia Marie Gold’s My Startup campaign has successfully run across two seasons, providing funds and skill development for Indian homemakers to embark on their entrepreneurial journeys. In 2020, a partnership with NSDC helped the campaign provide 10,000 homemakers with basic communication skills, financial literacy through access to information and communication technology (ICT), along with micro entrepreneurial skills for socio economic self-reliance. The last day for online submissions is 5 November.
In its Season 3, the Britannia Marie Gold My Start-up campaign has been broadened to help homemakers leverage the internet to grow their businesses. 77% of homemakers, who desire to set up their own ventures, consider technology as an enabler in this journey. 62% of homemakers have dreams & aspirations to startup a business of their own – as noted in the survey by Britannia and Momspresso (Indian Homemakers’ Entrepreneurship Report 2021). To support these aspirations, participants will be able to access a set of digital skilling resources from Google.
Bringing to light the launch of the Britannia Marie Gold My Startup contest 2021, Vinay Subramanyam, Vice-President, Marketing, Britannia Industries Limited said, “Season 3.0 of the Marie Gold My Startup campaign brings great promise to the homemakers through collaboration with Google. The collaboration was a result of growing participation from across the country and need for guidance to start the journey from homemaker to homepreneur. The main focus of this season is skilling homemakers in the use of technology to gain better market access, expand customer base, access finance and other resources.”
