Britannia Industries has forayed into the Western Snacking space with the launch of the all new Treat Croissant. Staying true to its promise of delivering ‘Exciting Goodness’, the brand has made Croissant – a popular European snack accessible to the Indian consumer. The Britannia Treat Croissant is available in 3 flavours – cocoa, vanilla & mixed fruit starting at Rs 20.
Britannia launched the new Treat Croissant with a TVC conceptualized by Lowe Lintas. The campaign titled ‘Don’t Dare Compare’ emphasizes on the elevated snacking experience that the product delivers. The campaign features celebrity choreographer, actor and director – PrabhuDeva, known for his slick dance moves and warm personality.
Speaking about the launch of Britannia Treat Croissant, Badri Beriwal, Chief Business Officer – New Categories, Britannia Industries Limited said, “The new Britannia Treat Croissant has the apt mix of taste& convenience for the consumers. This will be yet another international standard product that will be locally produced in our mega food tech park at Ranjangaon.”
