Britannia Marie Gold’s My Startup campaign has successfully run across three seasons, providing funds and skill development for Indian homemakers to embark on their entrepreneurial journeys. In season 2, a partnership with NSDC helped the campaign provide 10,000 homemakers with basic communication skills, and financial literacy through access to information and communication technology (ICT), along with micro-entrepreneurial skills for social and economic self-reliance.
In its Season 3, the Britannia Marie Gold My Start-up campaign broadened its offerings to help homemakers leverage the internet to grow their businesses. As per the Indian Homemakers’ Entrepreneurship Report 2021 with Momspresso, 77% of homemakers who desired to set up their own ventures, considered technology as a key enabler in this journey.
One of the highlights of Season 4 is that all participants will have access to Google’s WomenWill program, a business literacy initiative with a “how to” curriculum on turning an interest into a business, managing an enterprise, and promoting it for growth. All participants who complete the learning journey will be awarded a certificate. Commenting on the association with Britannia, ShaliniPuchalapalli, Director of Google Customer Solutions, Google Indiasaid, “We’re delighted to offer a new community of homepreneurs this specially designed curriculum through Britannia’s My Startup Contest for the second successive season and wish all participants success.”
