On World Diabetes Day, Britannia NutriChoice launched a first-of- its- kind service that democratizes access to nutrition for people with diabetes. The initiative uses the expertise of Nutrition and Health coach, Ryan Fernando to deliver diet plans customized to age and dietary preferences. The campaign will reach over 15 million people in India and promote awareness about healthy meal planning to help prevent and manage diabetes.
It is one of the largest global health emergencies of this century, ranking among the 10 leading causes of mortality. Over 1 in 2 adults with diabetes are undiagnosed. This World Diabetes Day, the service launched by Britannia Nutrichoice is to provide a customized diet plan to individuals managing diabetes, based on age and dietary preferences while minding the diversity of food choices across the country.
The initiative recommends the most suitable diet plan for each person basis demographicsand delivers it via an easy to access, interactive Whatsapp ChatBot. Prof. (Dr.) Hemraj B. Chandalia – Director, DENMARC and Director, Endocrinology, Diabetes and Metabolism, Jaslok Hospital and Research Center said, “Healthful foods and increased physical activity will go a long way in preventing diabetes and mitigating its complications”.
