Britannia NutriChoice has partnered with Aktivo Labs to introduce the NutriPlus app, a groundbreaking tool designed to empower individuals in their pursuit of well-being.
For many, the struggle with metabolic non-communicable diseases (NCDs) is a deeply personal battle. The NutriPlus app offers a glimmer of hope amidst these challenges, providing users with a simple yet powerful way to monitor their health and make positive lifestyle changes. Amit Doshi, Chief Marketing Officer of Britannia Industries, shares his personal motivation behind the app’s launch, citing a desire to make a meaningful impact on people’s lives. “We believe in the power of small, everyday choices to transform health outcomes,” he remarks, reflecting on the app’s potential to inspire healthier habits among users.Gourab Mukherjee, CEO & Co-Founder of Aktivo Labs, echoes this sentiment, emphasizing the app’s ability to foster a sense of empowerment and ownership over one’s health journey.
Prof. Richard Siow, Director of Ageing Research at King’s College London, UK, commented, “The collaboration between Britannia and Aktivo Labs to develop the groundbreaking NutriPlus app has the potential to raise the awareness of millions in India about lifestyle interventions which can assist in reducing the risk of age-related NCDs.”
