Broadcasters Zee Entertainment Enterprises, Sony Pictures Networks India and Viacom18 have raised TV Channels Bouquet prices to offset rising and demanding content expenses that will affect monthly TV bills for consumers.
Network18 and Viacom18’s distribution arm India Cast has raised the price of their bouquets by 20-25% after adding big ticket sports properties to their portfolio. Zee hiked the price of its bouquets by over 9 to 10%, while Sony’s bouquet prices have gone up by 10 to 11%. Disney Star is yet to unveil its new bouquet pricing. While the broadcasters said the new pricing will come into effect from 1st of February 2024, regulation states that they can implement the new pricing 30 days after the publication of the Reference Interconnect Offer (RIO).
However, with 2024 being an election year, the Telecom Regulatory Authority of India (TRAI) is carefully monitoring broadcaster rate cards to avert customer outrage. TRAI sources indicate the regulator will scrutinize broadcaster bouquets to ensure compliance with the New Tariff Order.
The price hike in February 2023 followed a dispute between broadcasters and cable TV companies, resulting in broadcasters switching off TV signals to cable TV operators. Broadcasters are required to declare both a la carte and bouquet prices for their channels, but most consumers prefer bouquets for cost efficiency.
