24
Sep
Shyam Steel, a leading player in India’s steel sector for over 79 years, has expanded into the decorative paints industry with the launch of Macaw Paints. Bollywood actor Kartik Aaryan has been appointed as brand ambassador, enhancing the brand’s appeal among younger consumers and family households. With its tagline, “Macaw ke rang, magic ke sang”, the company aims to leverage its decades-long reputation for trust and quality to capture a share of India’s growing decorative paints market. The launch strategically coincided with Navratri, marking the onset of Durga Puja festivities in West Bengal, offering both cultural relevance and marketing visibility.…
