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Mother’s Recipe announces launch of ‘MOM FU’ campaign to promote recipe sauces range across the North East

Mother’s Recipe announces launch of ‘MOM FU’ campaign to promote recipe sauces range across the North East

Mother’s Recipe, a legacy homegrown brand trusted by Indian families for generations, today announced the rollout of its new festive campaign titled “MOM FU: Maa ka pyaar in a new avatar” to promote its Recipe Sauces range across the North East region. The campaign will run from December 22, 2025 to the first week of January 2026, with the objective of strengthening brand and product awareness by showcasing the sauces’ authentic flavours and convenient, easy-to-use formats. The campaign is being implemented as a digital-led initiative across Guwahati, Dimapur, Agartala and Aizawl, featuring content tailored to reflect local culture and seasonal…
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Restaurant-style taste at home: Mother’s Recipe launches North East outdoor campaign for ready-to-cook spice mixes

Restaurant-style taste at home: Mother’s Recipe launches North East outdoor campaign for ready-to-cook spice mixes

Mother’s Recipe, a legacy homegrown food brand trusted by Indian households for generations, has intensified its focus on the North East market with a high-impact outdoor campaign promoting its Ready to Cook spice mixes this festive season. The campaign highlights the simple consumer insight that more families are preparing flavour-rich dishes at home, while still seeking restaurant-style taste and convenience without lengthy preparation. Rolling out from December 20, 2025, to the first week of January 2026, the campaign features large outdoor hoardings across Agartala, Imphal, Dimapur, Aizawl and Shillong, showcasing popular restaurant-style dishes with strong visual appeal and clear product…
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Silverstorm Parks and Resorts files DRHP for SME IPO launch

Silverstorm Parks and Resorts files DRHP for SME IPO launch

Silverstorm Parks and Resorts, an integrated amusement destination, has filed its draft red herring prospectus (DRHP) with BSE SME in preparation for its upcoming IPO. The issue will comprise up to 62,00,000 equity shares with a face value of ₹10 each. The objective of the issue is to fund capital expenditure related to the setup of Lucknow Snow Park and FEC, expansion and upgradation of the existing theme park, repayment of certain borrowings, and to meet general corporate purposes, as per the company's press release. The company filed its DRHP with the capital markets regulator, the Securities and Exchange Board of…
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Tata Motors posts strong Q3FY26 growth, sells 1,15,577 units globally

Tata Motors posts strong Q3FY26 growth, sells 1,15,577 units globally

Tata Motors reported strong sales performance in Q3FY26, recording total commercial vehicle sales of 1,15,577 units in domestic and international markets, up 21% from 95,770 units in Q3FY25. December 2025 sales stood at 42,508 units, marking a 25% rise over 33,875 units sold in December 2024. Category-wise, HCV truck sales grew 23% in Q3FY26 to 33,401 units, while ILMCV trucks rose 26% to 20,033 units. Passenger carriers registered a 7% increase to 10,691 units, and SCV cargo and pickups grew 15% to 43,793 units. Total domestic CV sales reached 1,07,918 units, up 18%. International business surged 70% to 7,659 units.…
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ABD Maestro launches AODH IRISH Whiskey, making a strong entry into the one of the fastest growing segments in India

ABD Maestro launches AODH IRISH Whiskey, making a strong entry into the one of the fastest growing segments in India

ABD Maestro Pvt. Ltd., the super-premium and luxury spirits subsidiary of Allied Blenders & Distillers (ABD), has launched AODH Irish Whiskey in India, marking its entry into one of the fastest-growing categories in the country. The company, co-founded by Superstar Ranveer Singh, who also serves as creative partner, aims to build world-class brands for Indian and global consumers. AODH, meaning “flame” in Irish, is positioned as an authentic Irish expression crafted using triple distillation. The whiskey features a bright gold hue with copper glints and offers notes of vanilla cream, light honey and toffee from ex-bourbon cask maturation, with a…
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At NSIC Hyderabad, Samsung Innovation Campus certifies 450 Youth in AI and Coding

At NSIC Hyderabad, Samsung Innovation Campus certifies 450 Youth in AI and Coding

Samsung has certified 450 students in Artificial Intelligence and Coding & Programming under its Samsung Innovation Campus (SIC) initiative at the NSIC Technical Service Centre in Hyderabad, reinforcing its commitment to developing India’s digital talent pipeline. The felicitation ceremony was attended by NSIC Hyderabad Centre Head Rajivnath, who stressed the importance of continuous investment in technology-led skilling to support India’s digital transformation. Of the total students certified, 100 completed advanced AI training, while 350 were trained in coding through structured, industry-relevant modules. Samsung Innovation Campus aims to skill 20,000 youth in India in 2025, in alignment with the Government’s Skill…
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WWI—IIM Mumbai announces the formation of a prestigious Advisory Board for their MBA in Media & Entertainment

WWI—IIM Mumbai announces the formation of a prestigious Advisory Board for their MBA in Media & Entertainment

Whistling Woods International (WWI) & Indian Institute of Management Mumbai (IIM Mumbai) have proudly announced the formation of a prestigious Advisory Board for their upcoming MBA in Media & Entertainment. Comprising distinguished industry leaders, the Advisory Board represents a wide spectrum of stalwarts from India’s M&E industry covering all areas from Cinema, Sports, TV, OTT, Animation, Games, Music, Events, Media & Communication. This powerhouse collective will guide the programme’s curriculum development, industry integration, and strategic direction—ensuring it stays at the cutting edge of industry trends and global best practices. Meghna Ghai Puri, President, Whistling Woods International, delightfully commented on the…
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Why Regular Liver Monitoring Is Crucial and How India Can Eliminate Viral Hepatitis

Why Regular Liver Monitoring Is Crucial and How India Can Eliminate Viral Hepatitis

Dr. Neeraj Saraf, Senior Director, Hepatology, Medanta – The Medicity, Gurgaon Hepatitis B and Hepatitis C represent significant global health challenges, characterized by their insidious progression. These viral infections primarily target the liver, a vital organ responsible for numerous metabolic and detoxification processes. A defining characteristic of chronic viral hepatitis is its often asymptomatic nature in early stages, allowing the viruses to inflict progressive hepatic damage over years, or even decades. This chronic inflammation can culminate in severe liver pathologies, including cirrhosis, hepatic failure, and hepatocellular carcinoma. Consequently, diagnosis frequently occurs at advanced stages of liver disease, underscoring the urgent…
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In 2025, a single user splurged ₹15 Lakh on Gold coins: How Kolkata Instamarted 2025

In 2025, a single user splurged ₹15 Lakh on Gold coins: How Kolkata Instamarted 2025

Kolkata’s growing comfort with quick commerce was underscored this year as Instamart reported strong everyday usage paired with festive surges and premium purchases in its annual consumer trends report, How India Instamarted 2025. The platform revealed that one Kolkata user placed more than 1,200 orders in a year, signalling deep integration of app-based deliveries into routine life. Another buyer spent ₹1.99 lakh in a single order, while gold coins and affordable electronics ranked among the top premium products. Daily orders showcased a balanced trend, with biscuits, crackers, chips, baby wipes, skincare, frozen foods and home-care items dominating shopping carts. Seasonal…
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In Bihar, IPA strengthens East India’s poultry supply with strategic investment of INR 300 Cr

In Bihar, IPA strengthens East India’s poultry supply with strategic investment of INR 300 Cr

Indian Poultry Alliance (IPA), a subsidiary of the Allana Group, has announced a strategic investment of ₹300 crore in Bihar to strengthen poultry production and ensure a reliable supply network across Northeast Bengal and neighbouring regions. Announced on December 26, 2025, the initiative aims to meet rising demand from both institutional and consumer markets in eastern India. The project will establish East India’s first fully integrated poultry complex, including breeder farms, hatcheries, feed mills, processing facilities and a rendering plant. The modern facility will supply hygienically packed poultry products to food service operators, e-commerce and quick commerce platforms, as well…
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